Our Values: COFFEE
Our values are the ethics and principles that guide our decisions and actions. They shape who we are as an organisation and help define the culture we build together every day.
Fun facts: Believe it or not, we selected five of these six values before anyone noticed how close they were to the acronym COFFEE. Our MD's favourite quote is the one we chose for 'Enthusiasm' courtesy of one Captain Jack Sparrow.
Courage
Order
Futurism
Facts
Enthusiasm
Excellence
What our values mean in practice
Living these values is a core responsibility for every colleague. We aim not only to demonstrate them ourselves, but to champion them across the business, in how we work with one another and in how we support our customers.
Courage
“Courage is the power to let go of the familiar”
We value the confidence to embrace change, speak up when it matters, and challenge ourselves to grow.
How this shows up
Order
“For every minute spent organising an hour is earned”
We work in a structured, reliable and professional way, with clear communication, planning and follow-through.
How this shows up
Futurism
“The best way to predict the future is to create it”
We look ahead, embrace technology and improve the way we work through innovation and creative thinking.
How this shows up
Facts
“Without data you’re just another person with an opinion”
We make decisions based on evidence, not assumption, and seek the truth at source before acting.
How this shows up
Enthusiasm
“The problem is not the problem; the problem is your attitude towards the problem”
We bring energy, positivity and commitment to our work, building strong relationships and working well together.
How this shows up
Excellence
“Excellence is the gradual result of always striving to do better”
We take pride in doing things properly, holding ourselves accountable and delivering high standards for customers.